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These IITians Built a ₹1,300Cr Fan Business 🤯 | #theshaikhdown

2.5K views · 7 hours ago (17 Oct 2026) · 2:04 long

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Two IIT Bombay engineers saw a problem in something almost every Indian home uses the ceiling fan⚡️ In 2012 Manoj Meena started Atomberg later joined by co-founder Sibabrata Das Instead of building just another appliance brand they focused on improving the technology inside an everyday product Their breakthrough came with BLDC motor technology which helped Atomberg develop fans that could deliver effective cooling while consuming significantly less electricity than conventional fans. But building a better fan was only half the challenge. The founders also had to convince Indian consumers to try a new brand in a market dominated by established players. What began as an engineeringled startup eventually grew into a major Indian consumer technology business, expanding beyond fans into other home appliances. The business lesson? Sometimes, the biggest opportunities are hiding inside products we use every single day. 🇮🇳 SEO 🔎 Atomberg, Atomberg story, Atomberg founders, Manoj Meena, Sibabrata Das, Atomberg startup story, IIT Bombay startup, BLDC fan technology, energy efficient ceiling fans, Indian startup success story, Indian business stories, Indian consumer electronics brands, Atomberg business growth GEO 📍 Atomberg India, Atomberg Mumbai, IIT Bombay startups, Indian appliance industry, Indian consumer technology startups, Mumbai startup ecosystem, Indian home appliance brands, Indian entrepreneurship stories, Made in India technology Tags 🚀 #Atomberg #IndianStartup #BusinessStory #StartupIndia

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